I had been stumbling upon Nike + Platform articles/buzz on the web but never really evaluated it details. I was researching for this weeks post on all things digital happening in and around kids and I stumbled about this GeekWire Post. Its a very interesting and evolving space where multiple worlds are colliding. A physical brand–Nike venturing into Digital world and now suddenly becoming a Platform Company and investing into building API around its platform. Now that itself is a great case study mimicking all the discussion around Amazon becoming a cloud company. After all,most retail minds think of Amazon as a Internet retail company or a media company or now a publisher (after acquiring Washington Post).
The other important collision is between consumption of calories with consumption of technology. Nike is apparently creating new kinds of “connected devices” which are wearable and targeted to inspire adults and kids alike to get them into living an active lifestyle. So the core idea is you combat problem of over-consumption of calories by throwing in more consumption technology—in the bargain more profits for Nike shareholders. Our Gen Y kids will undoubtedly be great early adopters.
How all this plays out and what good/bad impacts it creates on kids and their parents is yet to be seen.
Nevertheless, these wearable devices with their noble goals will find acceptance in homes, school campuses, school buses and they will soon start creating very different and interesting kinds of data-sets stored (securely 🙂 ) on Nike’s Cloud Platform. Nike + API will make that data and platform accessible using existing simple Web API technologies giving birth to new apps-rush to this new space.
A different customer mindset/psyche + ingenuity blended with Gamification will be needed to build content and apps for Nike+Platform. Needless to say a great opportunity awaits for technology producers. Our Gen Y kids already knows Gamification –thanks to their games consumption. Only if they had Web and API skills, then they can be part of producing for Nike’s platform.
Nike is trying to launch and seed an Eco-system of technology companies via Nike+Accelerator program to produce content and apps. There is a strong economic opportunity (for entrepreneurship and app developers) waiting if Nike’s platform takes off. The world after all is getting more obese . So the case in trying to get the over-consuming world to shed some pounds and in bargain gain some economic calories by way of producing apps for Nike Platform is strong.