Like every summer, I had few sightings of Kids Lemonade Stand this year too. The parental psyche around getting their kids inspired to take up this favorite American summer activity is all too consistent. Parents want their kids to get out and learn some essential entrepreneurial skills by way of selling lemonade. And let’s not underestimate skills learned in this traditional summer activity-it teaches you the essence of all the courses that you might have taken in your pricey Ivy league MBA. Selling lemonade after all requires kids to plan & mobilize their friends into teams, source raw materials cheaply(commodities–sugar, water, limes, cups etc), manufacture and process raw materials into final product, decide on 3 P’s (Product, Price, Place), work on advertising campaign to attract its target consumers and finally endure the scorching heat to execute their plan–end to end and come with some profits. Indeed, one could argue this activity actually teaches life skills of perseverance, working with teams, dealing with failures and enjoying the pleasure of few hard earned bucks.
Now I have no quantitative evidence( and data) to back my claim but I have a simple hypothesis that this summer, we probably had lesser Kids Lemonade Stands compared to last year and in coming years they will become more and more extinct. Verifying my claim could be great Freakonomics project. But my claim is based on the on simple argumentation that this summer Kids had yet more avenues of consuming Digital Lemonade all while sipping real bottled lemonade loaded with high fructose corn syrup.
Realize that our kids are consuming a very addictive form of Digital Lemonade. This Digital Lemonade is delivered to them in very interesting form factors like online games, some silly and some useful mobile apps, Skype Chat or Google Hangout sessions, Vine, SnapChat etc. Parents too were consuming the same Digital Lemonade and had difficulty inspiring the traditional summer activity of teaching kids essential life skills by way of selling lemonade.
So why not we all take cue from this digital consumption behaviors of our kids and try revive this traditional idea in decline–but with a new spin. Like real lemonade stand, Digital Lemonade requires same planning, team and execution skill sets. Your AppStore is stand for your Digital Lemonade. You still need to think of 3P’s but very differently–Place becomes Internet, Product becomes anything that can entertain, educate, inform or add any other commercial/community value and Price becomes free but you may earn money from ad clicks. Selling Digital Lemonade will still need socialization strategy via social platforms versus traditional advertising strategy. Raw materials needed for Digital Lemonade as commodity as raw materials of needed for making real lemonade. Almost all offerings from AWS compute and storage services has free tier & can allow for your kids Digital Lemonade shop run for free. You need man-power? that’s available for cheap or free price too–just go to Amazon Mechanical Turk or other Crowd-sourcing platforms.
In short, selling Digital Lemonade is wiser idea and it teaches all the skills that selling real lemonade teaches and goes beyond to teach real skills needed for finding place in, surviving & thriving in digital economy.
Want to teach your kids how to sell Digital Lemonade ? Come join C2P Kids movement .